creative speakers customer experience usa

WHAT COMES AFTER THE ‘BUT’?

WHAT COMES AFTER THE ‘BUT’? Why is Starbucks so successful in selling you a $4.00 cup of coffee when MacDonald’s charges $2.00? Why does a stay at a Ritz Carlton hotel seem much different than at a stay at the Holiday Inn? Most people today would answer that it’s all about ‘customer service’ when, in …

WHAT COMES AFTER THE ‘BUT’? Read More »